Hi, I’m Felicia based in New York
Designer of clear, trustworthy experiences
Hi, I’m Felicia based in New York
Designer of clear, trustworthy experiences
A little about me
I'm a senior product designer based in New York, crafting secure and human-centered experiences for fintech and AI platforms.
With 6+ years across Microsoft, Intuit, and Bold, I’ve led end-to-end design for web, mobile, and enterprise systems, translating complex workflows into intuitive, scalable solutions.
Beyond work, I run Lufe, a tote-bag brand, and teach UX design at Pratt Institute. My work blends clarity, trust, and creativity to make technology feel effortless.
Design Value
💛 Passion for complex problems—with empathy
I love taking on complex, system-level problems and turning them into experiences that just feel simple and natural for people. To me, great design is all about finding that balance between logic and emotion—making things clear, but still deeply human.
📒 Always learning and being curious
I approach every project with a beginner’s mindset—asking questions, experimenting, and learning from people around me. Curiosity keeps my design thinking fresh and pushes me to grow beyond my comfort zone.
✊ Enjoy the design journey, even when it’s ambiguous
I embrace the messy parts of the process—exploring, refining, and sometimes starting over. Ambiguity is where creativity happens, and I’ve learned to find clarity and joy through it.
Experience
Senior UX Designer (Titled: UX Designer II) - Bold
2023.Dec - 2025. April
Senior UX Designer - Wondera.ai
2023.Dec - 2025. April
UX Designer III - Intuit
2022.Nov - 2023. July
UX Designer ( Payment ) - Microsoft
2021.June - 2022. Aug
UX Designer - Sundance FIlm Fetival
2020. Nov - 2021. Feb
Pratt Institute - Master of Information Experience Design (UX Design)
2018. Sep - 2020. May
Hi, I’m Felicia based in New York
Designer of clear, trustworthy experiences
Personalized Resume Content via
I'm a senior product designer based in New York, crafting secure and human-centered experiences for fintech and AI platforms.
With 6+ years across Microsoft, Intuit, and Bold, I’ve led end-to-end design for web, mobile, and enterprise systems, translating complex workflows into intuitive, scalable solutions.
Beyond work, I run Lufe, a tote-bag brand, and teach UX design at Pratt Institute. My work blends clarity, trust, and creativity to make technology feel effortless.
Design Value
💛 Passion for complex problems—with empathy
I love taking on complex, system-level problems and turning them into experiences that just feel simple and natural for people. To me, great design is all about finding that balance between logic and emotion—making things clear, but still deeply human.
📒 Always learning and being curious
I approach every project with a beginner’s mindset—asking questions, experimenting, and learning from people around me. Curiosity keeps my design thinking fresh and pushes me to grow beyond my comfort zone.
✊ Enjoy the design journey, even when it’s ambiguous
I embrace the messy parts of the process—exploring, refining, and sometimes starting over. Ambiguity is where creativity happens, and I’ve learned to find clarity and joy through it.
Experience
Senior UX Designer (Titled: UX Designer II) - Bold
2023.Dec - 2025. April
Senior UX Designer - Wondera.ai
2023.Dec - 2025. April
UX Designer III - Intuit
2022.Nov - 2023. July
UX Designer ( Payment ) - Microsoft
2021.June - 2022. Aug
UX Designer - Sundance FIlm Fetival
2020. Nov - 2021. Feb
Pratt Institute - Master of Information Experience Design (UX Design)
2018. Sep - 2020. May
Let's Connect
Always open to collaborations and new ideas. Drop me a message. I’d love to connect!
Let's Connect
Always open to collaborations and new ideas. Drop me a message. I’d love to connect!
Let's Connect
Always open to collaborations and new ideas. Drop me a message. I’d love to connect!
