Crafting confidence through personalized AI design
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My Role
Led content strategy and Product Design to balance creator needs, expert-written content, and AI enhancements.
Time
Design is too complicated. We strip away unnecessary complexity.
Impact
↑ 25% user engagement
4 markets launched

I collaborated with our research to go deeper with the problem, and it showed a confidence gap. Users knew their story but couldn’t find the right words. The expert content felt generic, making her lose motivation and drop off.

Users know their experience but not how to phrase it, and expert content isn’t personalized enough, leaving sections blank and lowering conversions.

Option 1 : Personalized AI
Resume Experience
Enable users to create resumes that reflect their unique stories. Explorations focused on balancing AI-generated content with human tone and personalization.
To prevent users from getting stuck, I framed AI as a collaborative partner and defined smart triggers with data teams, helping users stay guided and in control. So that I created below two options to be considerate:
AI enhancement on the Top of the Expert Written Content

When Experts Can’t Help
AI Steps In
Ensures users always have a next step by positioning AI as a supportive partner when expert content falls short

Error Edge Cases
Ensures users never feel stuck when AI fails. Designed clear, supportive feedback to guide users confidently through errors.
Does Peggy keep building her resume?
-25%
25% drop-off rate before completing the resume
+25%. Users combine expert content and AI to fit their needs

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