Led content strategy and Product Design to balance creator needs, expert-written content, and AI enhancements.
Design is too complicated. We strip away unnecessary complexity.
↑ 25% user engagement
4 markets launched
I collaborated with our research to go deeper with the problem, and it showed a confidence gap. Users knew their story but couldn’t find the right words. The expert content felt generic, making her lose motivation and drop off.
Users know their experience but not how to phrase it, and expert content isn’t personalized enough, leaving sections blank and lowering conversions.
Enable users to create resumes that reflect their unique stories. Explorations focused on balancing AI-generated content with human tone and personalization.
AI enhancement on the Top of the Expert Written Content
Ensures users always have a next step by positioning AI as a supportive partner when expert content falls short
Ensures users never feel stuck when AI fails. Designed clear, supportive feedback to guide users confidently through errors.
-25%
25% drop-off rate before completing the resume
+25%. Users combine expert content and AI to fit their needs

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