Senior Product Designer with 6+ years of experience
Building trustworthy fintech & AI products

I design fintech & AI products users can trust across payments, onboarding, and automation

Previously Microsoft & Intuit

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I’ve worked as a product designer and design leader for

I’ve worked as a product designer and design leader for

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Global Monetization

Product Designer

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Global Monetization

Product Designer

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AI B2B workflow

Senior Product Designer

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AI B2B workflow

Senior Product Designer

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Generative Music App

Product Design Lead

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Generative Music App

Product Design Lead

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Global Monetization

Product Designer

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AI B2B workflow

Senior Product Designer

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AI B2B workflow

Senior Product Designer

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Aavtar image
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Generative Music App

Product Design Lead

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Generative Music App

Product Design Lead

Explore My Works

AI/Conversion

Web

Bold AI Write It For Me Web 

Designed AI-driven resume builder for global users; increased engagement 25%

+25% +25%

Conversion Rate

Conversion Rate

AI/Automazation

Web

Introduced AI-driven document organization on Intuit expert platform; cut manual tasks 70%

-70 % -50%

Automated Docs Imported

Customer Serving Time

Conversion

Web

Created unified, intuitive payment solutions for Microsoft Teams users
worldwide

+25% +120%

Feature Retiantion

Monthly Active Users

Scalability

TV Screen

Designed Microsoft Xbox Setting payments; +25% retention, 4.8/5 satisfaction globally

+25% +100 %

Engagement Rate

Design System Standardized

0 —> 1 Design

AI Mobile App

Led 0→1 design of Wondera AI music app, improving first-week retention 25%

-25% +25%

Drop Off Rate

Sign Up Rate

B2B Sass

Payment

Adaptive design for users from individuals to global enterprises

+20% +50%

User Viewing Rate

Design System Standardized

Introduced AI-driven document organization on Intuit expert platform; cut manual tasks 70%

Daniel Vaughn

Daniel Vaughn, Founder & CEO

Introduced AI-driven document organization on Intuit expert platform; cut manual tasks 70%

Daniel Vaughn

Daniel Vaughn, Founder & CEO

Introduced AI-driven document organization on Intuit expert platform; cut manual tasks 70%

Daniel Vaughn

Daniel Vaughn, Founder & CEO

Introduced AI-driven document organization on Intuit expert platform; cut manual tasks 70%

Daniel Vaughn

Daniel Vaughn, Founder & CEO

Introduced AI-driven document organization on Intuit expert platform; cut manual tasks 70%

Daniel Vaughn

Daniel Vaughn, Founder & CEO

Introduced AI-driven document organization on Intuit expert platform; cut manual tasks 70%

Daniel Vaughn

Daniel Vaughn, Founder & CEO

Adaptive design for users from individuals to global enterprises

B2B Sass

Payment

+20% +50%
+20% +50%

User Viewing Rate

Design System Standardized

Designed Microsoft Xbox Setting payments; +25% retention, 4.8/5 satisfaction globally

Scalability

TV Screen

+25% +100 %
+25% +100 %

Engagement Rate

Design System Standardized

Bold AI Write It For Me Web 

Designed AI-driven resume builder for global users; increased engagement 25%

AI/Optimisation

Web

+25% +25%
+25% +25%

Conversion Rate

Conversion Rate

Led 0→1 design of Wondera AI music app, improving first-week retention 25%

+20% +50%

User Viewing Rate

Design System Standardized

0 —> 1 Design

AI Mobile App

Microsoft Payment Teams

Created unified, intuitive payment solutions for Microsoft Teams users worldwide

Conversion

Web

+25% +120%
+25% +120%

Feature Retiantion

Monthly Active Users

Intuit Financial Expert Portal Web 

Introduced AI-driven document organization on Intuit expert platform; cut manual tasks 70%

AI/Automazation

Web

Automated Docs Imported

Customer Serving Time

-70 % -50%
-70 % -50%

Love by designers and product owners

Love by designers and product owners

Emily Ray
Sofia Delgado
Ryan Chen
Jessica Moore

Teams Design Manager At Microsoft

Felicia has been a great design partner as we develop new payment experiences for Microsoft. She has effectively communicated existing design patterns used across Microsoft and has integrated them seamlessly into our experience. Her attention to detail has been vital in our work to validate the end to end payment experiences with our customers.



Emily Ray
Sofia Delgado
Ryan Chen
Jessica Moore

Senior Content Designer At Bold

Felicia is also a fantastic collaborator, effectively bridging design, development, and business goals to create seamless user experiences. She's always willing to explore new ideas and workflows. Any team would be lucky to have her. 







Emily Ray
Sofia Delgado
Ryan Chen
Jessica Moore

Teams Senior Program Manager At Microsoft

3rd Party Payments for Teams was a very fast-moving project with initiation to design to launch in 3 months. Felicia was very patient and flexible with adapting designs as the requirements kept changing. She is independent and delivers on time which makes her a valuable resource to have in the team. 

Emily Ray
Sofia Delgado
Ryan Chen
Jessica Moore

Senior Content Designer At Bold

Felicia is also a fantastic collaborator, effectively bridging design, development, and business goals to create seamless user experiences. She's always willing to explore new ideas and workflows. Any team would be lucky to have her. 







Emily Ray
Sofia Delgado
Ryan Chen
Jessica Moore

Senior Content Designer At Bold

Felicia is also a fantastic collaborator, effectively bridging design, development, and business goals to create seamless user experiences. She's always willing to explore new ideas and workflows. Any team would be lucky to have her. 







Emily Ray
Sofia Delgado
Ryan Chen
Jessica Moore

Principle Designer At Intuit

Felicia is a highly detailed, hard-working and passionate designer with a strong emphasis on solving problems from the user's mindset. She truly cares about the user's journey and experience and it shows in her testing approach. 



Emily Ray
Emily Ray
Sofia Delgado
Sofia Delgado
Ryan Chen
Ryan Chen
Jessica Moore
Jessica Moore

Teams Design Manager At Microsoft

Felicia has been a great design partner as we develop new payment experiences for Microsoft. She has effectively communicated existing design patterns used across Microsoft and has integrated them seamlessly into our experience. Her attention to detail has been vital in our work to validate the end to end payment experiences with our customers.



Emily Ray
Emily Ray
Sofia Delgado
Sofia Delgado
Ryan Chen
Ryan Chen
Jessica Moore
Jessica Moore

Senior Content Designer At Bold

Felicia is also a fantastic collaborator, effectively bridging design, development, and business goals to create seamless user experiences. She's always willing to explore new ideas and workflows. Any team would be lucky to have her. 







Emily Ray
Emily Ray
Sofia Delgado
Sofia Delgado
Ryan Chen
Ryan Chen
Jessica Moore
Jessica Moore

Principle Designer At Intuit

Felicia is a highly detailed, hard-working and passionate designer with a strong emphasis on solving problems from the user's mindset. She truly cares about the user's journey and experience and it shows in her testing approach. 



Emily Ray
Sofia Delgado
Ryan Chen
Jessica Moore

Senior Content Designer At Bold

Felicia is also a fantastic collaborator, effectively bridging design, development, and business goals to create seamless user experiences. She's always willing to explore new ideas and workflows. Any team would be lucky to have her. 







Emily Ray
Sofia Delgado
Ryan Chen
Jessica Moore

Senior Content Designer At Bold

Emily Ray
Emily Ray
Sofia Delgado
Sofia Delgado
Ryan Chen
Ryan Chen
Jessica Moore
Jessica Moore

Senior Content Designer At Bold

Felicia is also a fantastic collaborator, effectively bridging design, development, and business goals to create seamless user experiences. She's always willing to explore new ideas and workflows. Any team would be lucky to have her. 







Let's Connect

Always open to collaborations and new ideas. Drop me a message. I’d love to connect!

Let's Connect

Always open to collaborations and new ideas. Drop me a message. I’d love to connect!

Let's Connect

Always open to collaborations and new ideas. Drop me a message. I’d love to connect!

Senior Product Designer with 6+ years experience
Shaping intuitive fintech & AI experiences

I design intuitive fintech & AI experiences
across payments, onboarding, and automation

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Senior Product Designer with 6+ years experience, building trustworthy
fintech & AI products

I design fintech & AI products users can trust across payments, onboarding, and automation

Previously Microsoft & Intuit